New Pentagon Ad Campaign Asks Parents to Support Military Service

New Pentagon Ad Campaign Asks Parents to Support Military Service

The Pentagon announced Friday it has launched a new media campaign to encourage parents and educators to “engage youth in conversations about military service.”

“Their Tomorrow” features content that has aired on broadcast and cable television, as well as streaming radio, in an attempt to bridge an ever-widening disconnect between many Americans and the U.S. military, according to a Defense Department press release.

“We understand there’s a disconnect between the American public and their understanding of the military, especially when compared to previous generations,” Matt Boehmer, director of the DoD’s Office of People Analytics, said in the release.

In 1995, 40 percent of youths had a parent who served, compared with only 15 percent today, a shift that has had a negative impact on recruiting, according to the release.

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