‘What’s Your Warrior?’ Army launches new ads with less combat focus
The Army is preparing to launch an advertising campaign this November called “What’s Your Warrior?” courtesy of the service’s new Chicago-based marketing team.
The campaign differentiates from past efforts in its focus on the Army’s many military occupational specialties that don’t involve direct combat, according to Brig. Gen. Alex Fink, chief of Army Enterprise Marketing.
While the campaign hasn’t launched yet, Fink gave Army Times an early look of one copy of a print ad. It depicts actual U.S. soldiers from five different career paths: a lab tech, a signals troop, an aviator, a cyber operator and a sniper-qualified soldier.
Those types of roles can be difficult to fill.
“These particular MOSs featured here are indeed in those top ones we need,” Fink said. “But that’s not necessarily why we chose them.”
The soldiers were chosen for the ads because the marketing team wants to expose Generation Z to a variety of options.